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As search engines increasingly integrate artificial intelligence, the way content is discovered and ranked is evolving. Traditional keyword-focused strategies are no longer enough—today, prompts shape how AI interprets queries and delivers results. Prompt-Driven AI-First SEO emerges as a forward-thinking approach

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Tufan Acar

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Search behavior is evolving faster than ever. With the rise of featured snippets, knowledge panels, and AI-driven results, more users are finding answers directly on search engine results pages—without clicking through to a website. This phenomenon, known as Zero-Click SEO,

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Selen Çetin

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In today’s digital landscape, search is no longer just about ranking for a keyword—it’s about understanding the entire journey a user takes from their first query to the final conversion. Search Journey Optimization (SJO) goes beyond traditional SEO by focusing

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Selen Çetin

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Search is no longer limited to written keywords on a screen. With the rise of artificial intelligence, users now interact with search engines through images, videos, voice, and even generative AI tools. This shift has given birth to Multimodal SEO—an

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Selen Çetin

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What is Custom GPT? Custom GPT, or Generative Pre-trained Transformer, refers to a specialized adaptation of the general GPT model that has been tailored for specific applications or use cases. Unlike the standard GPT models that are designed to handle

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Generative Engine Optimization, or GEO, represents a paradigm shift in the world of SEO, tailored towards optimizing content for AI-driven search engines. As traditional SEO strategies evolve to keep up with technological advancements, GEO emerges as a crucial methodology. It

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Google Consent Mode V2 offers a modern approach to user privacy in the ever-changing and evolving internet landscape. This innovative solution provides website owners the ability to manage user cookie preferences more effectively, balancing the need for data collection while

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